The creation of a Welcome Alliance is one of the key initiatives that can help businesses and organisations in Agder overcome fierce competition in attracting and retaining skilled labour, according to a recent study RECRUIT delivered by NORCE and Agdering.
The study highlights that more than half of those who move to Agder for work leave within four years. This high turnover rate not only disrupts businesses but also undercuts the region's potential for sustainable growth. To tackle this, the Welcome Alliance provides a structured framework for fostering a welcoming culture and creating a supportive, inclusive environment where international workers and their families can thrive.
Spearheaded by Welcome Hub Agder, the Welcome Alliance connects stakeholders across private, public and civil society sectors. It offers resources, connections, and opportunities to align on strategies to address shared challenges. This ecosystem approach ensures that businesses, municipalities, and other partners can pool resources and drive collective impact while meeting their specific needs.
Key services provided through the Welcome Alliance include:
The alliance also supports broader regional goals, including Environmental, Social, and Governance (ESG) commitments, by helping businesses strengthen their corporate social responsibility (CSR) efforts and aligning them with social sustainability priorities.
The Welcome Alliance builds on the region’s strengths by emphasising business buy-in and active participation. Members gain access to talent pipelines, training, and strategic initiatives while contributing through community involvement and financial support. Programmes like Inclusion Excellence Certification and OpenDoors offer measurable ways to showcase inclusivity.
Megan Sommer Strand, CEO at Welcome Hub highlights the importance of collective community efforts.
“This alliance bridges gaps that no single business or individual can address alone. By uniting diverse stakeholders, the Welcome Alliance creates meaningful solutions that make integration smoother and deliver lasting benefits for both businesses and the community."
- Megan Sommer Strand, CEO Welcome Hub Agder
In addition to the Welcome Alliance, the study also calls for,
By committing to these initiatives and working across sectors, Agder can transform its challenges into opportunities, positioning itself as a leading destination for talent from Norway and beyond. The Welcome Alliance is not just about welcoming talent—it’s about creating a region where people want to stay, grow, and contribute for the long term.
Welcome Hub Agder’s recent Job Start Course marked a significant milestone by emphasising the importance of mental well-being for international job seekers. For the first time, the course introduced a positive psychology approach to reframing the job search experience, shifting the narrative from struggle to opportunity.
The inclusion of well-being as a key theme reflects the growing recognition that the job search journey is not just a professional endeavour but also a deeply personal one. Through the lens of positive psychology, participants were encouraged to view challenges as opportunities for growth and to prioritise flourishing in all aspects of life.
This transformative perspective highlights that life is about thriving, not merely enduring, according to Life and Business Coach Nora Clarke from Mindset Therapy and Coaching Kristiansand, who presented on the topic at the course.
“It empowers individuals to remain resilient, resourceful, and connected, even when faced with challenges. By focusing on holistic well-being, international job seekers can move beyond survival, achieving not just professional success but also a fulfilling life in the country they now call home.”
- Life and Business Coach, Nora Clarke
A positive psychology approach is built on thriving in key domains of life encapsulated in the PERMA model.
| P – Positive Emotions: Cultivating positive emotions because they enhance resilience , foster motivation and improve mental health. E – Engagement: Immersing oneself fully in meaningful activities such as hobbies or volunteer work can provide a sense of fulfilment. R – Relationships: Building strong social connections, both personally and professionally, to create a sense of belonging. M – Meaning: Pursuing a sense of purpose through one’s work, a social or political cause, a creative endeavour or a religious/spiritual belief. A – Accomplishment: Setting and achieving goals that provide a sense of accomplishment and fulfilment. |
The success of this course was made possible through the collaboration of dedicated partners who came together to curate a programme tailored to the unique needs of international job seekers. Their contributions ensured a comprehensive and supportive experience for all participants. So far, 30% of participants have successfully secured a job after completing the course.
As part of this year’s course, a Job Start Special presentation was held to explore the possibilities of entrepreneurship in Norway. The crash course focused on developing a business idea, the importance of identifying the customer and following through with an action plan. This addition reflects the course’s commitment to fostering a diverse range of pathways for success. e of pathways for success.
Welcome Hub extends our heartfelt thanks to all our partners and participants who contributed to yet another successful programme, reaffirming the shared goal of creating a thriving community for all participants.
In partnership with TEDxArendal and its collaborators, Welcome Hub Agder transformed the backyard of Torvgata 7 into a vibrant space for connection and self-reflection on November 1st. This open-door event, inspired by TEDxArendal’s 2024 theme of Open Doors, encouraged guests to embrace new experiences, meet new people, and explore unfamiliar spaces.
At Welcome Hub Agder, fostering inclusion and building community are at the heart of what we do. Together with TEDxArendal partners, we created a warm, inviting atmosphere that challenged visitors to step out of their comfort zones—both figuratively and literally—by engaging in activities designed to reveal their true fears and push personal boundaries.
This collaborative effort, involving volunteers and partners from diverse backgrounds,
fostered an inclusive and welcoming environment.
One such volunteer, Karolina Struczewska, a recent newcomer from Poland, was thrilled to be part of this event. Having moved to Arendal earlier this year, Karolina was eager to meet new people and build meaningful connections.
"This experience gave me so much. I met new people, contributed to a meaningful cause, and felt a strong sense of belonging. It reinforced my desire to stay engaged and involved in the local community, and share my skills and passion.”
- Karolina Struczewska, a volunteer at Open Doors at Welcome Hub's backyard.
Karolina believes the Open Doors idea is incredibly important and should be discussed in the public arena.
“Both Norwegians and foreigners need to open doors for one another. As a newcomer, I deeply respect Norwegian culture and traditions. However, I find it challenging to fully integrate and become part of this wonderful society. This is why I believe the Open Doors concept is so necessary—it encourages mutual understanding and connection, which benefits everyone,“ she said.
Her sentiments align closely with those highlighted in Welcome Hub's CEO, Megan Sommer Strand's TEDx talk, where she explored how small acts can start with a simple welcome.
Welcome Hub Agder will continue to champion the Open Doors concept in 2025 and is committed to creating more opportunities for meaningful connections and personal growth. Are you ready to open your heart and mind to new possibilities?
Welcome Hub Agder (WHA) recently had the opportunity to participate in two key events focused on attracting and retaining international talent.
Copenhagen: International Citizen Days, 26th-27th September 2024
WHA alongside representatives from the Arendal Municipality, visited Copenhagen for International Citizen Days, an event that has grown significantly over the years to more than 5,000 participants and 160 organisations this year. With 23% of Copenhagen’s citizens having an international background, the city has become a hub of cultural diversity and talent integration.
"Copenhagen’s commitment to welcoming international talent is inspiring, and it’s exciting to see that we in Arendal are offering similar services, just on a smaller scale. We are on par with major metropolitan areas like Gothenburg, Bologna, Barcelona, Helsinki, and Brno in terms of our activities and services", said WHA's Tonje Holand Salgado who attended the event.
This visit has inspired WHA to bring back new ideas and initiatives as Arendal embarks on its own journey to become a more inclusive and globally connected city.
Utrecht: Cities for Talent, 2nd-4th October 2024
WHA also participated in the Cities for Talent event, hosted by the Utrecht International Center in the Netherlands. This gathering brought together 24 international centres and government organisations from across Europe, all focused on talent attraction and retention.
"Collaborating across Europe through networks like the European Talent Alliance and attending events such as Cities for Talent is invaluable. These platforms allow us to stay close to emerging trends and learn from each other.” said Salgado who was also at the event.
Through engaging workshops and insightful exchanges, these events have given WHA valuable tools and strategies to strengthen our own talent retention efforts. However, to continue attracting international talent, a greater collaboration between businesses, local municipalities, and regional authorities is needed. Together, we can create a region that international talent not only wants to move to but also stay in the long term.
WHA is excited to implement these learnings and continue to foster a welcoming environment for international talent in the Agder region!
Contact:
Tonje Holand Salgado
Email: tonje@welcomehub.no
Last week, Morrow Batteries officially inaugurated its cutting-edge battery factory in Arendal, a milestone event as it marks Europe’s first gigawatt-scale factory for Lithium Iron Phosphate batteries.
In attendance to officiate the ceremony was Norway’s Prime Minister, Jonas Gahr Støre. In his speech, Støre drew parallels to industrial pioneer Sam Eyde, who "opened the gate to the world" when he set the hammer in motion at Nes Jernverk, putting Agder on the map as an industrial hub exporting goods to Europe and beyond. Today, Morrow is reimagining these gates with a workforce from 29 nations, highlighting the power of human collaboration in driving the innovation crucial for the green shift.
Morrow is a key partner for Welcome Hub Agder (WHA), which was established following Morrow’s decision to set up in Arendal in 2021. WHA supports international talent relocating to the region, helping them navigate local systems, secure housing, and build social networks. This support is essential for companies like Morrow, which rely on international expertise.
We were delighted to meet and mingle with several Morrow employees at the ceremony, especially Ramya Sri Alluri, a familiar face at WHA. She secured a job at Morrow after attending WHA’s job start course for spouses in March this year.
Congratulations Morrow! We look forward to our continued collaboration to make Agder an attractive place for international talent to thrive and stay.
Contact:
Tonje Holand Salgado
Email: tonje@welcomehub.no
Welcome Hub Agder i samarbeid med «Invest in Agder» og «Frameworks» holdt en panelsamtale og debatt om utfordringene ved å samarbeide for å tiltrekke og beholde talenter i egen region. Hvis du gikk glipp av arrangementet, kan du nå se det her.
